The brand objectives are:
| High standards | Refining positions and moves, feeling good about the progress made. Learning new skills. Feeling good about yourself and the way you move. |
| Relaxed and friendly environment | Families are welcome, siblings, friends, mums, dads, grandparents. |
| Physical environment | In line with the values and brand. Display brand and values through posters and noticeboards. |
| Social interaction | Allow areas for social interaction for children, siblings and friends. |